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AffiniPay Appoints CFO of BigCommerce, Robert Alvarez, To Executive Board

Keely Leonard

Keely Leonard

AUSTIN, TX (August 24, 2021) -- AffiniPay, the fintech leader in online payments for professionals, has appointed Robert Alvarez as a member of their executive board. AffiniPay was recently recognized as one of the fastest growing private companies in America for the 10th year in a row on the Inc 5000 list. Robert’s appointment follows the news of AffiniPay’s new CEO, technology leader Dru Armstrong, as well as Stuart C. Harvey Jr.’s appointment to the AffiniPay executive board.

Robert Alvarez, Chief Financial Officer of BigCommerce, brings a range of experience in growing businesses, cultivating passionate teams and cultures, strategic execution, and business transactions with both public and privately held high-growth tech companies. Overseeing all facets of financial and operational strategy, Robert has guided BigCommerce through it’s private growth financing rounds with tier 1 institutional investors including General Catalyst, Revolution Growth, SoftBank, GGV Capital and Goldman Sachs. Most recently Alvarez led BigCommerce’s $249 million IPO which ranked #1 as the most oversubscribed tech IPO in the last five years and #1 in day one performance of tech IPOs in the last 15 years.

Prior to BigCommerce, Alvarez helped scale four high-growth, venture-backed startups through their exits. Three of the startups were successfully acquired by large strategic public companies, with the fourth going public. Robert has been recognized by the Austin Business Journal as a 3-time CFO of the Year, both in 2013 and 2021 for his exemplary leadership at BigCommerce, as well as in 2011 while serving as CFO at LibreDigital.

“AffiniPay is growing at an incredible rate, and I’m so excited to join them on this growth journey,” said Robert Alvarez. “The remarkable impact AffiniPay has made on the industry as an Austin-based fintech company is incredibly exciting, and I look forward to fueling their continued success as an industry leader in their space.”

AffiniPay is experiencing tremendous growth while on track to process more than $13B in payments in 2021. The company was recently named one of the 2021 Best Places to Work by the Austin Business Journal.

“We are honored to have Robert join our Executive Board of Directors”, said Dru Armstrong, CEO of AffiniPay. “With our elite leadership and high-performing teams, we will continue to bring in the best and progressively expand our success in new markets. Robert is a great addition to our company's growth and we look forward to achieving more with his expertise.”

For more information about AffiniPay and the executive team, visit

About Robert Alvarez
As Chief Financial Officer for BigCommerce (Nasdaq: BIGC), Robert Alvarez has helped steer it’s growth since 2011 with now over 1,100 employees while powering ecommerce for 60,000 B2C and B2B merchants in over 150 countries, including-industry leading brands such as Proctor & Gamble, General Electric, S.C. Johnson, Skullcandy, Ben & Jerry’s, Sony, Toyota, and Vodafone. Prior to BigCommerce, Robert was part of four high-growth Austin based startups that he helped scale through their strategic exits, three of which were successfully acquired by Fortune 500 companies (Intel, Dell and RR Donnelley) and one that went public with a market cap that hit a high of $4.2B post IPO. Alvarez is a proud graduate of the University of Texas and serves as a board member for Eterneva and the Austin Technology Council as well as an advisory board member for Tiff’s Treats.

About AffiniPay

AffiniPay is a market leader in practice management software and online payments for professionals serving legal, accounting, architectural, engineering, and construction firms. AffiniPay has been recognized as one of Inc. 5000’s fastest-growing companies for 12 years in a row. Each of its brands leads the market it serves with solutions purpose-built by industry including LawPay, MyCase, CASEpeer, Docketwise, CPACharge, and AffiniPay for Associations. AffiniPay’s solutions are trusted by more than 245,000 legal & accounting professionals with more than 150 strategic partnerships and endorsements, including the American Bar Association and the American Institute of Certified Public Accountants Visit to learn more.