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AffiniPay Appoints High-Profile Executive and Lawyer, Dru Armstrong as CEO

Keely Leonard

Keely Leonard

AUSTIN, TX (July 27, 2021) -- AffiniPay, the fintech leader in online payments for professionals, has appointed Dru Armstrong as new CEO. This high-profile hire comes as AffiniPay is experiencing tremendous growth and is on track to process more than $13B in payments in 2021.

Board chairman and AffiniPay founder, Amy Porter, said, “I am thrilled with the addition of our new leader and the high level of experience and knowledge Dru Armstrong will bring to AffiniPay. The company is poised for our next chapter of growth and expansion so having the right leadership is critical. I strongly believe our team, and more importantly our customers deserve the best. I am extremely confident Dru is the right person to lead AffiniPay, with her proven track record as a successful CEO that drives innovation and growth, while being customer-focused. We are very well-equipped to continue building on our strong momentum with Dru leading the way.”

Dru Armstrong is a customer focused CEO with extensive experience in running high growth software organizations. Leading the real estate performance management solution innovator, Grace Hill, as the CEO, she more than doubled the business to serve over 30% of all property management companies and professionals. She has a strong product management background; through her leadership Grace Hill evolved from delivering a single product to being a full platform company, with integrated products and services. She has extensive experience scaling technology companies with market leading private equity firms throughout her career; she has held leadership, operations and consulting roles across the private equity field. Armstrong’s experience in legal technology and the built environment will accelerate AffiniPay’s growth in those markets. Dru began her career in the legal environment and holds her J.D./M.B.A from the University of Chicago.

“AffiniPay saw an incredible amount of growth in 2020, and continues to pave the way for professionals and how they accept online payments. As the vertical market leader, AffiniPay is an evolving company that I’m extremely excited to be joining,” said Dru Armstrong. “With a strong technology platform, outstanding customer support, and the trust of over 150,000 professionals, I’m thrilled to join AffiniPay to help advance our software ecosystem for our users.”

AffiniPay is committed to serving professional services firms with its market leading brands of LawPay for legal, CPACharge for CPAs, ClientPay for architects and AffiniPay for Associations serving associations. The company was recently named one of the “2021 Best Places to Work” by the Austin Business Journal and it’s high growth has earned it recognition for nine years in a row as Inc. Magazines top 5000 list of the fastest growing, privately held companies in America.

To read more about Dru's vision for AffiniPay, head here.

About Dru Armstrong
Dru Armstrong was the CEO at Grace Hill for over 5 years where she more than doubled the business through a combination of organic growth initiatives and strategic acquisitions that allowed the company to expand their product suite and enter new markets to serve the commercial and property management industries.

Prior to joining Grace Hill as the Chief Product Officer, Dru was a VP of Operations at The Gores Group and a Project Leader at The Boston Consulting group where she was a leader in the consumer and technology practice areas. Additionally, she co-founded and was CEO of Lily Pod, an innovative smart baby monitor company. She holds a Bachelor of Arts degree from Columbia University, a Masters of Business from The University of Chicago as well as a J.D. from The University of Chicago. Armstrong is a leader on topics including innovation, diversity and inclusion, and verticalized software.

Media Contact
Keely Leonard
AffiniPay PR Manager

About AffiniPay

AffiniPay is a market leader in practice management software and online payments for professionals serving legal, accounting, architectural, engineering, and construction firms. AffiniPay has been recognized as one of Inc. 5000’s fastest-growing companies for 12 years in a row. Each of its brands leads the market it serves with solutions purpose-built by industry including LawPay, MyCase, CASEpeer, Docketwise, CPACharge, and AffiniPay for Associations. AffiniPay’s solutions are trusted by more than 245,000 legal & accounting professionals with more than 150 strategic partnerships and endorsements, including the American Bar Association and the American Institute of Certified Public Accountants Visit to learn more.